Lanxess
The chemical industry needs a revolution
Lanxess, a new company originating as a spin-off from Bayer, aims to initiate a much-needed and courageous revolution in the chemical industry.
Agency: Interbrand, Zurich/Cologne
The photographic concept juxtaposes human presence against the imposing scale of the chemical facilities. A carefully chosen palette of red, gray, and black echoes the corporate branding.
