Transamerica
Precision, quality, clarity
The media test explored the limits of the brand’s element combinations in traditional print (offset and digital on coated and uncoated paper) and digital displays (contrast and overall appearance).
The output of the analysis included a book of the carefully organized printed pages, a “findings” deck with recommendations extending to digital media, and CMYK swatches for future production reference.
Agency: Monigle, Denver/New York
Demonstrating meticulous brand stewardship through comprehensive guidelines covering the grid system, collateral templates, stationery applications, and eNewsletter design.
