Knowledge makes all the difference

The brand’s new positioning, “Knowledge makes all the difference,” finds visual expression in the integrated form of a DNA strand and the letter “W,” effectively emphasizing the academic medical center’s commitment to scientific research.

Fluid lines suggest science and movement and become a key component of motion applications.

The first animation below shows the transition from the old identity to the new brand.

The second animation showcases the new logo build.

Agency: Monigle, Denver/New York